“As soon as I realized the challenges were attainable, I starting to work hard for them,” said Hannah Lantz, a Domino’s Franchisee. According to a Domino’s spokesperson, a franchise would pull in closer to $17,000 in sales a week, on average. Domino’s continued to give out branded Rolexes, but a franchise needed to hit $25,000 in sales in a week - four weeks in a row. (Break $10,000 and you’d get an Hermés tie.) But as Rolex prices increased, so did the stakes. Then he upped the ante with “hundreds of $800 Rolexes.” In the early days of what is now known as the Rolex Challenge, turning in $20,000 in sales one week at Domino’s would get you a Rolex. A franchisee asked what he had to do to get that watch from me, and I told him, ‘Turn in a twenty-thousand-dollar sales week.’ He did it.”Īfter that, Managhan began giving away Seikos to top earners. In his 1986 autobiography, Pizza Tiger, Monaghan wrote, “I wore a Bulova with our Domino’s logo on its face. Other exercises in horological employee rewards? The Coca-Cola and Winn-Dixie dials.ĭomino’s began incentivizing its franchisees with Rolex in 1977 when Domino’s Pizza founder and CEO Tom Monaghan gave a high-earning franchise owner the watch off his wrist. So how did one of the world’s foremost watchmakers end up producing a watch for the official pizza of laser-tag parties? Look on any number of online vintage watch dealers and you’ll see them pop up from time to time: Domino’s Rolexes. I wonder how Baldwin’s character would feel about a Rolex Air-King - the 34mm dateless three-hander that, until being discontinued in 2014 (and subsequently revived at a large diameter), was Rolex’s entry-level watch - loudly branded with the familiar red-and-white logo of the world’s second-largest pizza chain. Baldwin’s particular model of Rolex is nicknamed the “ President,” for God’s sake. A character who defines himself so much by his wealth would wear the one brand that is universally synonymous with status, power and success. Of course Baldwin’s venomous “motivational” diatribe would include a gold Rolex. I made $970,000 last year…that’s who I am.” He waves his gold Rolex DayDate in front of Ed Harris’s face before setting it down on his desk. “You see this watch?” a smug, young and skinny Alec Baldwin asks during his “ Always Be Closing” speech at the beginning of Glengarry Glen Ross. But its much better for your bottom line.Welcome to Watches You Should Know, a column highlighting little-known watches with interesting backstories and unexpected influence. In conclusion, a great example of the power of physical availability to drive growth. Moon-based outlets: most adventurous is the plans for a Dominos on the moon, as reported here □ The online figures have been boosted by the recent launch of a new iPad application, which already makes up 13% of e-commerce sales.Ĥ. Last Saturday during a big TV night in the UK (X-Factor and Strictly Come Dancing!) the company did £1 million in online orders (compared to £100,000 a year back in 1999) Online sales are now reported to make up a whopping 47% of sales, up from 40% a year ago. They were one of the first companies to open up this channel, starting back in 1999. Online ordering: most impressive is Dominos increasing share of business done via online ordering. And the company is about to open its first store in a Tesco, with a ‘ready to go’ option allowing customers to pick up a pizza straight after doing their shopping.ģ. They have opened their first motorway service station outlet. New physical routes to consumer: more interesting is Dominos channel innovation, which is moving forward on several fronts. New stores: the most obvious way Dominos are growing is new physical stores, with 37 new stores opened in the UK so far this year, according to Ģ. Here are the multiple ways the take-away pizza chain has boosted physical availability.ġ. Total sales were up 9.8pc to £127m in the 13 weeks to September 25 according to recent reports. Domino Pizza's recession-busting results show the power of boosting "physical availability" for your brand: finding new ways to get your brand in front of people at moments when they're in the mood to buy.
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